Rebranding H2O Services Inc.
Client
H2O Services Inc.
Location
NY, USA
Year
2019
Services
Graphic Design, Branding, Web Design
H2O Services approached me for a rebranding project to steer their company in the direction of water filtration rather than general plumbing services. I created a logo, website, email address, and blog for this project.
The Problem
H2O Services needs an up-to-date website and brand identity that appeals to their ideal clients and communicates their new business direction.
Their current clients know them as a plumbing-only company, but they are shifting their focus to water filters. Clients needed to understand how a new water filter would impact them.
The Solution
A New Website, Branding, Social, and T-Shirts
To reposition H2O Services as a water filter company, we did a complete overhaul. I designed a website with information on water filters, how to contact them, and a promotion for a free in-home water analysis. I designed a new logo, t-shirts, business cards, and created a blog to create a new cohesive brand identity and story.
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Typography and Color Palette
Logo
I chose shades of blue to easily communicate that they are focused on water. I also picked out typography that would appeal to families on Long Island.
Headings
Proxima Nova
Body
Open Sans
Logo
After going through many iterations, I moved forward with the logos you see below. I have various formats to fit different applications. These logos visually represent the company's mission of bringing clean water to people.
Website
The website is an extension of the branding shown above. It has readily available information about water filters, the company, and why it's important for potential clients. It was important to highlight the value H2O Services provides to their clients.
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T-Shirts
With the new direction of the company, H2O Services needed new t-shirts for their employees. This would help communicate their new direction to their current clients.
